Social Expectation

13 04 2010

The montage above are screen captures from the current TV  ad campaign put out by the DigitalReady Campaign which you can watch here

Here are some thoughts:

Top left : Student like digs with a set top box on top of a puny telly. Top right :  Grandson installing a set top box for his nan. Bottom right: Single white mom with 2 kids now with the Kids Channel after her set top box is installed. Bottom left: Asian Family with a HUGE ASS LCD/Plasma TV. No need for set top box.

This is an uneccessary Social Expectation. Need I say more?



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